Whatever you are selling, it's always much easier to sell it face to face. People buy from people and very often it's the expertise of the staff that surround the product or service that makes the real difference in a sales situation.
Seeing how your product or service makes a difference in real life situations is a very powerful sales tool. Client case studies and interviews can really provide the proof that your products and services really do make a difference to both their business goals and them personally.
Allowing a client to speak themselves and express how they feel about your company, sells you in a way that client lists and written case studies never can. On video you can communicate more in a 4 minute video than a 20 page brochure ever will.
Video case studies give your marketing message a truly human face - so essential if a key part of your proposition is your people, their experience and their knowledge.
Multichannel
Thinc TV (based on the Multichannel TV platform) has won the 'Best In-house Training Programme' category at the '2007 FT Adviser Sales Awards' announced at The Brewery, London. For more information 
