Successful businesses understand that managing the cost of customer acquisition is a vital part of business.

Given that its often the most expensive part of the customer lifecycle, new methods and innovative ways of engaging new prospects are vital, especially if we are attempting to change buying habits that may be instilled in a person or company culture.

People are of course naturally skeptical and wary of change - however seeing IS believing. This is why TV advertising has long been the most powerful and immediate mechanism for affecting buying behaviour.

A great use of Multichannel TV is as a channel for delivering sales information on new product launches or to demystify more complex products.

This was perfectly demonstrated recently by a Financial Services company, who pre-launched their new pension product on Multichannel TV prior to a series of round table events with their partner salesforce throughout the UK.

This approach ensured that the salesforce were pre-educated on the product prior to training and launch days - meaning both parties wasted less face-toface time explaining the basics of the product.

More real business opportunities were able to be discussed at the training day as a result.