New methods and innovative ways of engaging new prospects are vital, especially if we are attempting to change buying habits that may be instilled in people or company cultures.
People are of course naturally skeptical and wary of change - however seeing is believing. This is why TV advertising has long been the most powerful and immediate mechanism for affecting buying behaviour. A great use of online video is delivering sales presentations and campaigns that bring products to life, interact with the viewer and generate feedback and profiling information for sales teams using intelligent video.
Selling through channels and partners - It's a real challenge to reach through the channel partner in order to give 'direct touch' of your product or service to the end-user, as well as getting management information on sales opportunities back to your sales team. Online video helps you achieve this in a consistent way, along with our self-service management information.