Video that interacts with your user
Creative personalised and interactive experiences within your video
Get user input within the video
Collect data as the video is viewed through quizzes and competitions or to create a personalied call to action at the end.
Create different paths through your video
Let your viewer create a unique learning experience for themselves by exploring different visual choices.
Create new personalised content
Let your viewer create their own 'film'or 'take-away' at the end of the video by making choices and selections.
What can it be used for?
Some ideas on how to use interactive video
Our very own 'Film Machine' allowed FCUK fans to create, direct and personalise their own film in hopes of winning a trip to Sydney for the Film Festival!
Over 10,000 people participated and created their own 'films'. The campaign was such a sucess it was replaicated and run again by FCUK's Australasia region. Click to find out more and how we did it.
Personal Impact and Influence - American Express
Working in Partnership with Simon de Cintra, we devised a condensed filming and editing format all held within a web-based media centre that would allow international members of the Amex EMEA major account team to fully experience the 2-day training workshop online.
Posing questions using interactive video throughout, it allowed a learning experience similar to that of the physical attendees. Viewers could book follow up sessions over Skype with Simon, with the viewers input and answers available to him post-event, so the follow up session could be tailored.
Professional Skills Microsite - IFoA
Each year we work with The Professional Skills team at IFoA to script, film and deliver a series of acted ‘real-life’ scenarios and ethics/dilemmas.
In order for the online audience to tailor their learning experience and be able to take in the training at their own pace in ‘bite-size’ sessions, we constructed a web-based media centre for them. Within it, the viewers could personalise what they saw and what paths they took through the content using interactive video content and questions.
Putting enough money aside in a personal pension for later life is a difficult and often dry subject to convey to employees for all ages.
As part of their roll-out of auto-enrolment within the group personal pension scheme, E.On wanted to find innovative ways of communicating it in an engaging way that was easy to understand by the whole workforce.
Combining a spoof of the well know gameshow, printed booklets, scratchcard games together with an branded web portal meant that the user could truly interact with the campaign in a fun way, with the incentive to win a prize!
Academic Research Project - Warwick Business School
Dan Russell (now the Managing Director of SimplyBiz Investment Services) worked in partnership with Warwick Business School on a research project to investigate the potential of online video interaction with regards to training within the Financial Services Industry.
We constructed a media centre with interactive videos as Dan presented his proposition. Viewers were asked a series of video survey questions by Dan to ascertain their interest and could also participate in a competition during the survey to ensure they completed it. A range of answers meant that different paths and video ending were created by ourselves to create a fully tailored viewer experience.